Client-Attracting Websites – sales page
Want More Clients from Your Counselor or Holistic Website ?
You need a website and a marketing strategy that entices your ideal clients to call you…
I’ll show you how to do just that in the …
Client-Attracting Websites Webinar Home Study Program
Watch for a new program in 2015.
“I came to the Client-Attracting Websites Home Study Program expecting to learn the differences between a good website and a poor website–And I got so much more…
I discovered how crucial it is to have a superb therapy website as opposed to an adequate one and how important a strong web presence is in terms of marketing successfully. Now when I look at websites the ones that are strong really stand out. I now know EXACTLY what I need to do to revamp my own site to make it exceptional.
Finally, your knowledge about, and ability to explain the concepts of copywriting and search engine optimization in a down to earth manner is phenomenal.
Thank you so much! I’m so grateful for all that I’ve received from the Client-Attracting Websites Home Study Program”.
Joy Allen, LCSW, M.Div., Fort Worth, Texas, www.joyallen.com
Hi, I’m Juliet Austin, a therapist turned Marketing Coach and Copywriter.
Since 1999, I have been successfully guiding therapists, psychologists, coaches and holistic practitioners through the often daunting process of developing a successful private practice website–as well as marketing it on and off the web. A website that not only gets plenty of qualified visitors, but one that then turns those visitors into clients.
Many professionals that come to me for help are extremely frustrated as to why their websites don’t perform better.
They often struggle by trying to learn and do everything themselves without really knowing what they are doing, and then wonder why they don’t get enough clients.
Or, they hire a professional web designer to do their website who is lacking in knowledge about how to make a website that actually attracts clients.
This means a designer that doesn’t understand client-attracting website copy, web usability (a site designed based on how people actually behave when they arrive at websites), conversion optimization (the science of what makes people take the actions you want them to), search engine optimization, etc. Believe it or not, even many professional web designers don’t know these things.
A Client-Attracting Website is Based on Science…
Yes, science. There are PROVEN methods of making a website work for you.
Everything from your website design, website layout (where you put things on your website, the navigation, the font style, etc.), copy (what you write, how you write it, the structure of the writing, etc.) Pretty much every aspect of websites that can be tested, has been tested. The results of these tests are then turned into principles that can be used to create a new website, or improve your existing website.
Sure, you can get a do-it-yourself website up and running in a short time with a cheap template and a few bits of copy.
Or, you can hire an inexpensive (or expensive) designer to create a simple one for you. BUT, either way it doesn’t mean it’s going to attract clients.
You can make any website (even a strong one) perform better than it does, but you need to understand the scientific principles involved in order to increase performance.
After these principles are revealed to you in this course, you can then create a website that targets your ideal clients and uniquely emphasizes what you have to offer them.
In the Client-Attracting Websites Webinar Home Study Program, I’ll show you how to develop a client-attracting website based on all these principles — and at a fraction of the cost of what my individual clients pay for my knowledge and skills…
“The Client-Attracting Websites Home Study Program is excellent. It absolutely met my expectations and even exceeded them. The teleseminar audios were information rich, fast-paced and very organized. It was an extremely good deal for the price you charged (actually, I think you could charge more). Thank you so much!”
Myra Polikoff, Licensed Marriage and Family Therapist, Sebastopol, California
Is the Client-Attracting
If any of the above statements describe you, you are exactly the kind of person who can benefit from the Client-Attracting Websites Home Study Program.
This home study program will take the mystery out of how to make your website work for you, help you attract all the clients you want, helping you increase your income.
Whether you create your entire website yourself, some of it yourself, or hire professionals to do it for you–you do need to know the principles of what makes websites attract clients. I will show you everything you need to develop a results-oriented website that potential clients will be drawn to.
Moreover, the information you receive in this program will benefit you for as long as you have a holistic or therapist practice.
You will discover core methods of promotion and marketing that apply to a variety of situations. You will learn how to write copy that encourages potential clients to sit up and pay attention. You will say good-bye to frustration and confusion and finally have a structure and strategy for building a rewarding healing or therapy practice through your website.
Finally, this program will save you time and money.
The program will help you build (or guide a web designer to build) your holistic or therapy practice a lot faster than you otherwise could. You won’t be making the same bad and costly mistakes that many therapists and healers still make with their websites. Some of my clients come to me after several years of frustration and sometimes hundreds –or even thousands– of dollars wasted wanting my help to create a website that actually works. Not surprisingly, these people often wish they would have had the benefit of my expertise a lot sooner.
|“When I first sought your help I knew absolutely nothing about marketing or what an effective website would look like. I didn’t have any clients and was feeling very stuck and discouraged.Through my work with you, I developed a great website that my clients love. And once it was up, I had a full caseload in less than 9 months — that’s at least 35-40 clients a week! Now at least half of my clients come through my website. My clients love my site and often tell me that they have read every single word on it! Thank you for turning my life around!”Michele Crawford, RCC, CCC, Vancouver, BC www.michelecrawford.ca|
The Client-Attracting Websites Home Study Program will provide you with:
“Juliet’s marketing and copywriting skills have been fantastic for my business. Her advice and feedback have helped sign significantly increase the size of CounsellingBC.com’s professional directory. As a result, the site is an even better resource for BC than it already was!”
Jeff Fisher, MA,
Client-Attracting Websites Course Content
Here is a summary of each of the 9 webinar recordings and the corresponding chapters in the 80+ page guide and workbook:
Webinar Recording #1
Client-Attracting Design and Layout Options
In this session I discuss the purpose of a client-attracting website and then explore the science of what is known about how people behave when visiting websites (usability research).
Whether you do your own website or have a web master doing it for you, you’ll learn effective layout and design options that keep people on your website longer, how colour impacts on your visitors, what pages and type of navigation you should use, how to make your website mobile-friendly (very important!), where to put your subscribe box, why it’s important, how to entice visitors to subscribe to it, and more.
Webinar Recording #2
How to Attract Your Ideal Clients to Your Website
Before you can begin your website–especially writing the copy– you’ll need to know who you are writing to as this will determine what you say on your website. In session #2 we’ll discuss the pros and cons of having a niche, how to develop a niche and an ideal client profile and how to write to a general audience. Once you become crystal clear on who you are writing to, writing your copy will be so much easier.
Webinar Recording #3
Web Copywriting Principles That Entice Potential Clients to Contact You
You’ll discover what the science of copywriting is and why it’s important. We’ll discuss research-based copywriting principles that will help you attract your ideal clients. You’ll also discover the basics of how to write attention-getting headlines that will help ensure your potential clients stick around your website as opposed to abandoning it upon the first few seconds of their arrival to your site. Copy can make or break your website’s effectiveness, which means that copywriting skills are critical to your success. Copywriting skills are very useful to have even if you get a professional copywriter to write your website copy. There are always times in your business where you’ll need to write copy whether it’s for a website, a flyer, or any other promotional material that you might put out to your audience.
Webinar Recording #4
How to Write a Compelling Home Page
Once you understand some basic principles of copywriting, I’ll show you various ways that you can write your home page–the most important page of your entire site. If you don’t capture your website visitors interest on the homepage, they won’t read anything else. I’ll reveal my special formula that has been highly successful with my clients, as well as some alternative models I’ve developed recently.
Webinar Recording #5
How to Write Compelling Inside Pages
Once your compelling home page convinces potential clients that you might have something to offer, you still have to keep their attention as they read your other website pages. I’ll reveal the pages that work best and what information you should include on them to attract your ideal counseling or healing clients.
Webinar Recording #6
How To Rank as High as Possible in Search Engines
How search engines rank sites has changed dramatically over the past several years–and even in the past few months! As a result, I’ve completely re-done this section of the course. While it’s a lot more difficult to rank high in the search engines than it was a few years back, there are some basic principles of search engine optimization (SEO) that can help ensure your website ranks as high as possible in Google and others.
Webinar Recording #7
How Creating Ongoing Quality Content Creation Can Make You Stand Out on the Web, Set you Up as an Expert, and Build Trust, Ultimately Bringing More Traffic to Your Website.
In this session we’ll discuss how you can benefit from creating valuable content and adding it to your website on an ongoing basis. Whether it’s newsletters, blogs, videos or audios, content is why people come to the web. If you can build a following with strong content, you’ve got it made.
Webinar Recording #8
More Online Methods for Driving Traffic To Your Website
Once your client-attracting website is complete, your still going to need to lead people to it (see the pink circles in the infographic at the top of the page). While search engine optimization, listing in online directories and creating content are important, you’ll likely still need to find other ways to get visitors to come to your site. We’ll discuss how to use social media to build a reputation online and get more people to your website, and more.
Webinar Recording #9
Offline Methods for Driving Traffic To Your Website
Marketing in your local area is still a viable way to send people to your website to find out more about you, to read your content, or find out how to work with you. We’ll discuss how to implement community (offline) marketing strategies that encourage people to visit your website so that you can create an strategic offline plan to integrate with your online plan.
“I tell many other therapists that I feel so fortunate that I hired Juliet right when I started my practice.
Within a few months of working with Juliet, I had all the clients that I wanted! I developed a great website that brings me regular clients. I joined a networking group and put a listing up at a therapy locator site which also brings me clients. I learned so much about websites, networking, copywriting, etc, that I sometimes have more clients than I can handle!”
Ann Schlarb, Counseling Hypnotherapist, CCHt, Longmont, Colorado
Ok…are you ready to get started?
Watch for a new program in 2015.
Sign-up for my email list to be notified when the program is available.
“The content of the Client-Attracting Websites program was very beneficial. I am amazed and how much information you gave us! You explained seemingly complex information in a relaxed way, making it easy to understand..
It’s been an amazing journey writing the copy for my website–and I have even started a blog! I knew absolutely nothing about blogs or many of the types of marketing you explained to us. The information in this program was truly invaluable and exceeded my expectations… It feels like a whole new world has opened up to me. I am very excited about all the possibilities I now have for marketing my website. Thank-you Juliet, I really enjoyed it!”
Cress Spicer, Reiki & BodyTalk Practitioner & Reiki Practitioner, Vancouver, BC
I look forward to helping you create a website that authentically reflects who you are while attracting the clients you most want to serve.
To your success,
Watch for the new websites program in 2015.
Sign-up for my email list to be notified when the program is available.