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Social Media

Get Realistic About Online Marketing thumbnail

There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and… READ MORE

3 Ways to Increase Engagement on Facebook thumbnail

A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook. What is Engagement? Engagement refers to the act of “liking” “commenting on” and “sharing” other people’s posts on… READ MORE

Skeptical About the Benefits of a Facebook Page for Your Therapy Practice? thumbnail

In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed… READ MORE

Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice? thumbnail

Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should… READ MORE

Is Social Media Worth Your Time and Effort When Building a Counseling Practice? thumbnail

If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you… READ MORE

The following is a guest post by my niece, Jessica Austin. I’ve never been great at following other people’s rules. As a child I talked back to my parents and as an employee I’ve often resented feeling micro-managed or having my creativity held back. I think I’ve always known working for someone else was not… READ MORE

Your therapy website can be seen as the hub of a wheel--the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In… READ MORE

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you'll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure… READ MORE

  While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make some social media faux pas, while still other’s tell me they are not sure what the… READ MORE

It's long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want to be competitive on the web. I know some of you… READ MORE


“Working with you made such a huge difference! I now have a full caseload, and they are exactly the kind of counselling clients I want. Before, about 30% of the people who called for therapy fit my target niche, and now about 95% of them do.”

Judy Lyon, Trauma Therapist & Addiction Recovery Therapist, Surrey, BC, www.judylyoncounselling.com

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