Social Media

onlinemarketing

There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and […]

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FBLikes

A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook.   What is Engagement? Engagement refers to the act of “liking” “commenting on” and “sharing” other people’s posts […]

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FB

In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed […]

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Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should […]

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If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you […]

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The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In […]

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Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure […]

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  While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make some social media faux pas, while still other’s tell me they are not sure what the […]

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It’s long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want to be competitive on the web. I know some of you […]

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I’ve been hearing a lot from therapists and other health practitioners about how overwhelmed they are by social media. There is much confusion about whether it’s even ethical for therapists to use it, and if it’s a worthwhile marketing tool. There are also concerns about privacy, not knowing how to use the technology, and fears […]

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