Marketing Strategies

priorities

It’s easy to become overwhelmed marketing your private practice because there is always an ongoing list of things to do. As soon as you cross one thing off your list, there’s another task that must be added. Unfortunately, it never ends. Prioritizing is a skill that must be learned if you want to succeed effectively [...]

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onlinemarketing

There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and [...]

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FBLikes

A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook. What is Engagement? Engagement refers to the act of “liking” “commenting on” and “sharing” other people’s posts on [...]

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Using video in marketing your counseling or healing practice

Videos have quickly become a means to satisfy web user’s needs for making purchases, acquiring information and advice, and of course, for entertainment. By 2017, according to Cisco, videos will account for at least 69% of consumer Internet traffic. It may happen even sooner than that. There are many different types of videos that you [...]

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FB

In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed [...]

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Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should [...]

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1659-business

If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you [...]

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mistakes2

For some therapists and healers, 2013 was a struggle. Perhaps you can relate and want to do better this year yourself. If that is the case, now is the time to get on it. Below are 5 themes that I saw repeatedly last year in therapists’ marketing and some pointers on how to avoid them [...]

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2014

It’s hard to believe, but 2013 is almost over. Have you accomplished the goals you set for yourself this year? Perhaps you have a few things in the back of your mind that are nagging you, that you still have time to complete before the year ends, but you keep putting them off. Maybe you [...]

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Therapist Marketing Plan Avoidance Syndrome

What happens when you see the two words below? “Marketing Plan” Do your eyes glaze over? Do you feel worried that you don’t have one…or wonder if you really need one? If you don’t like the idea of creating a marketing plan for your therapy or healing practice, you are certainly not the only one. [...]

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