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Marketing Strategies

Are You Using Social Proof on Your Natural Health or Therapy Website? thumbnail

Are you using any methods of social proof on your therapy or natural health website? If you’re like a lot of therapists and natural health business, you are likely not using any…and if you’re not, you’re missing out on attracting more clients and customers. Before I go any further… Let’s define social proof: Social proof… READ MORE

5 Ways to Generate Ideas for Writing Blog Posts thumbnail

Blogging is a powerful tool to help you build trusting relationships with your potential clients and to become noticed by a wider audience. It is also an essential method of marketing online. Yet, many therapist and holistic practitioners still don’t have blogs that they post to on a regular basis. One of the main stumbling… READ MORE

5 Ways to Overcome Overwhelm by  Prioritizing Marketing Tasks thumbnail

It’s easy to become overwhelmed marketing your private practice because there is always an ongoing list of things to do. As soon as you cross one thing off your list, there's another task that must be added. Unfortunately, it never ends. Prioritizing is a skill that must be learned if you want to succeed effectively… READ MORE

Get Realistic About Online Marketing thumbnail

There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and… READ MORE

3 Ways to Increase Engagement on Facebook thumbnail

A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook. What is Engagement? Engagement refers to the act of “liking” “commenting on” and “sharing” other people’s posts on… READ MORE

The Best Counselor Intro Video I’ve Seen thumbnail

Videos have quickly become a means to satisfy web user’s needs for making purchases, acquiring information and advice, and of course, for entertainment. By 2017, according to Cisco, videos will account for at least 69% of consumer Internet traffic. It may happen even sooner than that. There are many different types of videos that you… READ MORE

Skeptical About the Benefits of a Facebook Page for Your Therapy Practice? thumbnail

In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed… READ MORE

Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice? thumbnail

Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should… READ MORE

Is Social Media Worth Your Time and Effort When Building a Counseling Practice? thumbnail

If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you… READ MORE

For some therapists and healers marketing is always a struggle. Perhaps you can relate and want to do better. If that is the case, now is the time to get on it. Below are 5 themes that I repeatedly see in therapists’ marketing and some pointers on how to avoid them. Mistake #1: Going Into… READ MORE

michelecrawford-headshot“Through my work with you, I developed a great website that my clients love. And once it was up, I had a full caseload in less than 9 months — that’s at least 35-40 clients a week! Now at least half of my clients come through my website.
Michele Crawford, RCC, CCC, Vancouver, BC www.michelecrawford.ca

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