Marketing / Internet Marketing

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To help you be more successful this year in attracting clients via your website, I have put together a 25-point website checklist. Check it out below. Professional Design and User Friendly Layout 1. Your website looks professional. If you want to attract more of your ideal clients, you need to present a strong first impression. [...]

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A while back I wrote an article called, “Enough of the Awful-Looking Do-It-Yourself (DIY) Therapist Websites” that focused on how many poorly designed therapist and healing practitioner websites there are out there. I decided to create this video to show some well-designed websites. Actually, I had a hard time finding some well-designed and up-to-date websites [...]

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Awful DIY Therapist Websites

I have done a lot of therapist website critiques over the past few months. And while I am pleased to say that I’ve seen some therapist websites that are well designed, many were DIY (do it yourself) websites that could be improved upon immensely in terms of how they look. Just to be clear–I am not [...]

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Your new counseling website is up and you are very excited. The first thing you do is send it to the people you know for feedback. While it is fine to do this, you have to proceed very carefully with the feedback you receive. Here’s some of the comments you might get that won’t necessarily [...]

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Ok, the title of this article is somewhat misleading. I’m not going to tell you about 5 ways of marketing that don’t work. Rather, I am going to tell you about 5 Methods that therapists have told me that they believe do not work. I can’t tell you how many times I hear, ” _____ (fill in [...]

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The following is a guest post by my niece, Jessica Austin. I’ve never been great at following other people’s rules. As a child I talked back to my parents and as an employee I’ve often resented feeling micro-managed or having my creativity held back. I think I’ve always known working for someone else was not [...]

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In this 12-minute video, I critique a 2-niche therapist’s website. In the video I discuss the implications of having a 2-niche website as well as commenting on the copy and some usability issues. Watch the video of the therapist website below and feel free to leave any comments or questions in the comments below. Want [...]

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The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don’t use this form of marketing effectively and wonder why they don’t get the results they had hoped for. As the owner of a counselling directory in Australia, I see lots of therapists and counsellors making [...]

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