Marketing / Internet Marketing

Using video in marketing your counseling or healing practice

Videos have quickly become a means to satisfy web user’s needs for making purchases, acquiring information and advice, and of course, for entertainment. By 2017, according to Cisco, videos will account for at least 69% of consumer Internet traffic. It may happen even sooner than that. There are many different types of videos that you [...]

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FB

In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed [...]

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Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should [...]

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If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you [...]

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mistakes2

For some therapists and healers, 2013 was a struggle. Perhaps you can relate and want to do better this year yourself. If that is the case, now is the time to get on it. Below are 5 themes that I saw repeatedly last year in therapists’ marketing and some pointers on how to avoid them [...]

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2014

It’s hard to believe, but 2013 is almost over. Have you accomplished the goals you set for yourself this year? Perhaps you have a few things in the back of your mind that are nagging you, that you still have time to complete before the year ends, but you keep putting them off. Maybe you [...]

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Website Copywriting Checklist for Therapists and Healers

A while ago I wrote a 25 Point Website Checklist for Therapist and Healing Professionals. I included some points on copywriting in that list. Below, I’ve now created a more detailed copywriting checklist to help ensure the copy on your therapy or holistic website is attracting as many clients as possible. But before we get [...]

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Time off from marketing a practice

(Yes, that’s me in the striped shirt above hiking with  friends in Strathcona Park on Vancouver Island this summer).   It’s true. I’m a summer slacker.  I take 4 weeks off during the months of June through August. And I often work shorter days during those months. Sure I notice a drop in my income, but it’s more important that [...]

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Therapist Marketing Plan Avoidance Syndrome

What happens when you see the two words below? “Marketing Plan” Do your eyes glaze over? Do you feel worried that you don’t have one…or wonder if you really need one? If you don’t like the idea of creating a marketing plan for your therapy or healing practice, you are certainly not the only one. [...]

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rock

Getting stuck. It happens to all of us from time to time when building a counseling practice. The expression, “stuck between a hard place and a rock” captures the feeling well. You want to get unstuck, but when you try, you can’t. Everything seems to lead back to the same stuck place. It certainly can [...]

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