Copywriting

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Blogging is a powerful tool to help you build trusting relationships with your potential clients and to become noticed by a wider audience. It is also an essential method of marketing online. Yet, many therapist and holistic practitioners still don’t have blogs that they post to on a regular basis. One of the main stumbling [...]

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Website Copywriting Checklist for Therapists and Healers

A while ago I wrote a 25 Point Website Checklist for Therapist and Healing Professionals. I included some points on copywriting in that list. Below, I’ve now created a more detailed copywriting checklist to help ensure the copy on your therapy or holistic website is attracting as many clients as possible. But before we get [...]

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To help you be more successful this year in attracting clients via your website, I have put together a 25-point website checklist. Check it out below. Professional Design and User Friendly Layout 1. Your website looks professional. If you want to attract more of your ideal clients, you need to present a strong first impression. [...]

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A while back I wrote an article called, “Enough of the Awful-Looking Do-It-Yourself (DIY) Therapist Websites” that focused on how many poorly designed therapist and healing practitioner websites there are out there. I decided to create this video to show some well-designed websites. Actually, I had a hard time finding some well-designed and up-to-date websites [...]

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The Client-Attracting Therapist Website

Your therapy website can be seen as the hub of a wheel–the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their struggles and offered some hope that you might be able to help. In [...]

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Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you’ll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, I discuss 6 website trends that will help ensure [...]

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When I  write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, “I do the same thing as other therapists,”  or “Well, I don’t want to brag or be competitive,” or [...]

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In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards improving their lives. Inherent in the therapy process are [...]

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A website is the hub of your business presence and therefore investing time, effort and financial resources into it on a regular basis will help ensure that you are attracting as much business as possible. If you haven’t updated or re-designed your website in a while, below are 5 reasons why you should. 1. Your [...]

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This article is part 4 in the series called, “How Web Copy Mirrors Therapy and Healing.” In part 1 I defined “web copywriting” and then showed how web copy can benefit both you and your healing or therapy clients. In part 2 I discussed the role of empathy in compelling web copy and how it’s [...]

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