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On October 20, 2015 I started a new show on the Blab platform called Businesses in Bloom. Each week I do a live interview with a successful therapist or natural health business on their personal and professional journey to success. So far, we've had some interesting stories on the show. While you don't have to attend the interview… READ MORE

Content Marketing for Therapists & How Therapists Can Use Blab & Periscope [2 Replays] thumbnail

Below is a replay of my first Blab. I hosted it on the topic of "Content Marketing for Therapists." In spite of several technical problems, I am posting it here to share with you - it is an example of how sometimes it’s ok to be imperfect - both for a new technology platform and… READ MORE

Create Awesome Pics

In case you haven't noticed, visual content has permeated the web, and with good reason. Check out these stats as reported by Hubspot: 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text. Posts with visuals receive 94% more page visits and engagement than those without… READ MORE

Are You Using This Critical Component in Your Website Copy?

On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal with the emotions of people with problems every day. Yet, many seem to “forget” that… READ MORE

therapists can be more pr

Here are the 10 points discussed in the 10-minute  video presentation below: 1. Have a Marketing Plan. 2. Eliminate Distractions. 3. Create Lists. 4. Do Important Things First. 5. Don't Multi-Task. 6. Set a Timer. 7. Say "no" to other tasks, projects and people when necessary. 8. Take Breaks. 9. Tell People Your Goals (your… READ MORE

How to Stop Procrastinating [Video] thumbnail

Of course you need ongoing marketing knowledge and to continuously work on perfecting your marketing strategies in order to build a successful therapy practice or  natural health business… but too often bad or undeveloped work habits lead to poor marketing results. Most people procrastinate at least sometimes, but when it gets in the way of… READ MORE

How Therapists Can Manage Idea Overload [Video] thumbnail

Generating business and marketing ideas for your therapy or natural health business is fun and exciting. If you're anything like me, you may be constantly coming up with ideas for what you can do in your practice or business. You imagine what it would be like to bring all of your business ideas to fruition… READ MORE

My new website and how to plan for your therapist or natural health website

This post is part 2 of a 2-part series where I describe the process of getting my website redesigned and offer tips for getting a new  natural health or therapist website design. In part 1 of this article, I discussed several issues around website planning, targeting your audience, and the types of website content to include… READ MORE

Juliet Austin.com

If you are a regular visitor to my website, you may have noticed that my site has been re-designed. You can check out the home page here.  I’m thrilled with how it turned out and have been receiving lots of positive comments on it. I hope you like it too. Because getting a natural health or… READ MORE

Are You Using Social Proof on Your Natural Health or Therapy Website? thumbnail

Are you using any methods of social proof on your therapy or natural health website? If you’re like a lot of therapists and natural health business, you are likely not using any…and if you’re not, you’re missing out on attracting more clients and customers. Before I go any further… Let’s define social proof: Social proof… READ MORE


“Working with you made such a huge difference! I now have a full caseload, and they are exactly the kind of counselling clients I want. Before, about 30% of the people who called for therapy fit my target niche, and now about 95% of them do.”

Judy Lyon, Trauma Therapist & Addiction Recovery Therapist, Surrey, BC, www.judylyoncounselling.com

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