7 Core Principles of Enlightened Marketing Revisited
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The term 'Enlightend Marketing' was
inspired by the Buddhist philosophy that has guided me throughout my
personal and professional life for the past 27 years. At the core of
Buddhist
ethics is the notion that all of our actions must avoid harming
ourselves and others. Buddhism holds that it is through an aware and
conscious mind that we can achieve this. It is from this premise that
this article is based upon.
Although I have seen a tremendous increase in the awareness of marketing
amongst therapists and healers since I first wrote this article four
years ago, many still remain largely uninformed about marketing and how
to use it to their full advantage in building a private practice.
Furthermore, misconceptions and skepticism still abound and lead many in
therapy and the healing arts to erroneously believe that they have to
abandon their values, desires, authenticity and integrity in order
market successfully. This "ignorance" leads to a great deal of
unnecessary struggling and suffering for the practitioner.
Embracing an enlightened approach to marketing aims to help you overcome
skepticism and correct misconceptions so that you can more easily build
a healthy practice while also being ethical.
When you practice enlightened marketing, you will discover that
marketing can be a source of inspiration and creativity, a way of
expressing yourself and your passion.
Ultimately, practicing the core principles of enlightened marketing will
help you move from struggling to attract clients, to attracting more
clients with less effort and more joy.
1. Enlightened Marketing has Integrity
In order to attract clients
successfully, enlightened marketing holds that you must market with high
integrity. Clients will be much more likely to hire you if they perceive
that you are sincere
and can be trusted. Marketing with integrity means that you are honest
and upfront in all methods of marketing that you use and that you aim to
provide the highest value possible to those you market to.
2. Enlightened Marketing is Authentic
In order to market with authenticity
you need to put your authentic self out there for people to see and
experience. Acting authentically illuminates your uniqueness and
naturally attracts
the clients who feel they can benefit from your individuality and what
you distinctly have to offer. They will also be the ones that you
provide the best service to, and will therefore help spread the word
about the benefits of your services.
3. Enlightened Marketing is Passionate
When you are passionate about
marketing and the services that you offer, you will be more motivated to
take the steps necessary to build your business effectively. In
addition, the enthusiasm that you exude will be part of what draws
clients to you and builds your
reputation.
4. Enlightened Marketing Has Vision
Your marketing efforts will be more
successful if you have a clear vision for your practice and know how you
intend to achieve this vision. Furthermore, the more creative you are
with your vision, the more profound and limitless it will be. The more
you hold and implement your vision throughout all your marketing
activities, the more success you will have.
5. Enlightened Marketing is Conscious
To be conscious from the perspective of enlightened marketing means
that you are aware of how marketing functions as both an art and a
science. You make a conscious effort to learn and experiment with
marketing strategies, discovering what works and what doesn't, and
modify your plans accordingly.
6. Enlightened Marketing Shows Commitment and Dedication
In order to achieve the results you desire, you must be committed and
dedicated to developing your business and making it a priority in your
life. To this end, marketing must be taken just as
seriously as the service you provide to your clients. Success becomes a
goal and not an option.
7. Enlightened Marketing Is Unattached to Outcomes
While it is important to remain committed to your success, it's
equally important that you remain unattached to the outcome of your
marketing efforts. Regardless of how much marketing knowledge you have,
things do not always go as planned. Patience and persistence
are essential. No matter how often you "fail," you pick yourself up and
continue to move forward with even more conviction.
Making the above 7 core principles foundational to your marketing will
enable you to enjoy marketing more and help ensure that you attract the
type of clients you most enjoy working with. In the end, you will be
able to build a thriving and highly rewarding private practice faster
and more efficiently. You will also save time and money as well as
having a lot more fun in the process.
May your marketing be enlightened. :-)
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