Free stuff

Free Stuff for Marketing Your Therapy, Coaching or Alternative Health Practice

Video & Audio Recordings

A Website Critique (Video)

This video critiques a therapist  website and suggests several ways that he could make improvements in order for it to be more compelling to clients. Watch the video here. (Note: This is a different website critique than the one you are able to view when you sign up for my newsletter on the right of the page. By the way, if you haven’t signed up yet, make sure you do, as the video critique you will get access to is of a website of one of my clients. He gets fantastic results from it).

Don’t Be a Dinosaur: Expand Your Marketing Strategy Online (Audio)

This recorded tele-seminar is for those who are not marketing enough online and want to do more. It discusses:

  • Why online directories work and why you don’t want to rely on them exclusively.
  • 5 proven ways to market online that can bring you all the clients you’ll ever need.
  • What you need to do to get started with your online strategy. Download the audio here.

Niche Marketing (Audio)

This is a radio interview about the importance of niche marketing. Interview was done on WBAI: New York. NOTE: Because this interview was part of a radio show, the first part of the audio is a commentary on other matters. My interview starts 5-10 minutes in. ~ Download Here.

Articles

In addition to the articles on marketing below, you can read more articles on marketing for counselors and healers here on my blog.

Many counsellors and others in the healing arts begin a practice by marketing haphazardly, never really knowing what they are going to do next, or why. This is understandable, since most service professionals do not have an understanding of marketing and how a marketing plan can help them. However, Read More..
Coaching came into its own in the 80's, fed by the human potential movement, counseling and therapy, business and organizational consulting. As change became the norm rather than an exception in corporations, coaching provided one option to guide outsized, downsized, or self-maximizing employees.Read More..
A client-attracting website has client-attracting copy, not simply written content.Huh?What does that mean?Let's begin with some definitions.Website content is any content you have on your site. The main purpose of website content is to provide information to people. Unfortunately, Read More..
One of the biggest obstacles to success for healing professionals, counselors and therapists is that their websites don't attract enough clients. Furthermore, most professionals are completely unaware of why this is the case. This article highlights 5 common mistakes made on the websites of therapist Read More..
The term 'Enlightend Marketing' was inspired by the Buddhist philosophy that has guided me throughout my personal and professional life for the past 27 years. At the core of Buddhist ethics is the notion that all of our actions must avoid harming ourselves and others. Buddhism holds that it is through Read More..
Many professionals building a therapy or holistic practice seek clients through referral sources and if you are not one of them, you should be! Building your practice through referrals is one of the best ways to have a constant stream of clients flowing into your practice. The best referral sources Read More..
Are you one of those people who says, "My practice always slows down over the holidays," and then passively waits and hopes for it to pick up in the New year?While it is true that business often does slow down over the holiday season, it doesn't have to...The Holidays Read More..
A lot of practitioners in counseling and the healing arts assume that all they need in order to be successful in their business or practice are more ideas or knowledge about marketing. While it's essential that you have knowledge and skills in marketing, you must also have a mindset that will ensure Read More..
The topic of fees and money in general is often a taboo subject amongst Therapists, Holistic Counselors, and other Healers. There is a belief that holds that because you are called into a profession that provides healing services to others, that it is somehow unethical, unspiritual or even greedy Read More..
Over and over again I hear healing professionals say that they are not skilled at marketing, don't want to market, and that they will never be good at marketing. It is seen as a necessary evil, something that is done only when it has to be.Yes, marketing requires knowledge, Read More..
If you are like many therapist and healing professionals, you probably write your website and other marketing materials without really knowing what you are doing. While this may appear to save you money in the short term, in the long run, it could actually be costing you money.How Read More..
Creating Powerful Headlines for Your Therapy Promotional MaterialsOften when I suggest to Counselors and healing professionals that they might want to market to a specific niche audience when starting a private practice, they are resistant. Although there are many reasons for their resistance, the Read More..
Many counselors, therapists, healing professionals and other holistic practitioners either don't have a website or have one that is sitting in cyberspace not getting much, if any, traffic. Websites that get a lot of visitors are still few and far between. This is because healing professionals do not Read More..
The use of testimonials can be a touchy subject from an ethical perspective for counselors and other healing professionals. However, often case studies can be used instead of testimonials. When used effectively, testimonials or case studies can be one of the most powerful aspects of your marketing Read More..
Why Write an Ezine for your Therapy or Healing Practice?Writing an ezine (a newsletter delivered by email) can be one of the key methods of marketing your private practice that will propel it towards success. There are many reasons why this is the case, but the most significant Read More..
As the end of the year draws near, it's time to review the marketing strategy that you used this year in your therapy or healing private practice and start your marketing plan for next year. If you didn’t have a marketing strategy, then it’s definitely time to get one! Successful marketing takes Read More..
Note: To review part 1 of this article click here.In Part 1 of this article I discussed 5 classic marketing mistakes made by counselors and healing professionals. They included neglecting to address biases, misconceptions and hang-ups about marketing; Read More..
Therapists and healing professionals often find that marketing their practice is extremely challenging, In the process, they make numerous mistakes as they attempt to build their client base. Not only are these mistakes common, but therapists and practitioners are frequently unaware of the types of Read More..
Counselors and healing professionals often have ethical concerns about marketing their practice. While it is absolutely essential that you conduct your marketing in an ethical manner, sometimes apprehensions about marketing are misguided. In fact, some concerns have more to do with one's own discomfort Read More..
What is Web Copywriting?Web copywriting is writing the content for your web site with the intent to entice people to ultimately buy a product or service from you.Effective copy is the most important factor in determining the results you will get when Read More..
What is a Blog?Blogs are a type of website often defined as an online journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.Read More..
Many counsellors, therapists and others in the healing arts begin a practice by marketing haphazardly, never really knowing what they are going to do next, or why. This is understandable, since most service professionals do not have an understanding of marketing and how a marketing plan can help them. Read More..
One of the biggest mistakes counselors make is to assume that they must advertise their practice in order to get clients. Counselors often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea Read More..
1. Be clear on your purpose.Building a healing or counseling website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your private practice, things will flow much more smoothly. Read More..
Many therapists and healers spend hours producing marketing materials (websites, brochures, fliers, etc)  that don't bring about the results they expected. If this is your experience, you are not alone. Most of my therapist and healing clients come to me either not knowing where to begin developing Read More..
Any misconceptions you hold about marketing your counseling or healing practice can seriously impair your ability to build your private practice effectively. They can interfere with your ability to focus, consume your energy, encourage procrastination, cause inertia, and erode your self-confidence.Read More..
My connection with the term enlightened stems from my Buddhist perspective on life that has guided me for the last 23 years.In very simplistic terms, Buddhism teaches that in order to liberate ourselves from our suffering we must first become conscious of what causes us pain and then follow a prescribed Read More..
As a counselor, therapist or healing professional in private practice, it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time Read More..
Interview by David Dressler, Registered Massage Therapist Gone are the days when Registered Massage Therapists could drop off some referral pads to their neighbourhood MDs and expect a never-ending stream of patients to show up at their office doors. This Read More..
When it comes to building a successful private practice, knowing how to market effectively is crucial. However, all the marketing knowledge in the world won't be of use to you if your fears get in the way of marketing your services. The most common fears counselors have about marketing a practice are Read More..

Read more articles on marketing for counselors and healers here on my blog.

Articles on Coaching for Therapists

Many counsellors and others in the healing arts begin a practice by marketing haphazardly, never really knowing what they are going to do next, or why. This is understandable, since most service professionals do not have an understanding of marketing and how a marketing plan can help them. However, Read More..
Coaching came into its own in the 80's, fed by the human potential movement, counseling and therapy, business and organizational consulting. As change became the norm rather than an exception in corporations, coaching provided one option to guide outsized, downsized, or self-maximizing employees.Read More..
A client-attracting website has client-attracting copy, not simply written content.Huh?What does that mean?Let's begin with some definitions.Website content is any content you have on your site. The main purpose of website content is to provide information to people. Unfortunately, Read More..
One of the biggest obstacles to success for healing professionals, counselors and therapists is that their websites don't attract enough clients. Furthermore, most professionals are completely unaware of why this is the case. This article highlights 5 common mistakes made on the websites of therapist Read More..
The term 'Enlightend Marketing' was inspired by the Buddhist philosophy that has guided me throughout my personal and professional life for the past 27 years. At the core of Buddhist ethics is the notion that all of our actions must avoid harming ourselves and others. Buddhism holds that it is through Read More..
Many professionals building a therapy or holistic practice seek clients through referral sources and if you are not one of them, you should be! Building your practice through referrals is one of the best ways to have a constant stream of clients flowing into your practice. The best referral sources Read More..
Are you one of those people who says, "My practice always slows down over the holidays," and then passively waits and hopes for it to pick up in the New year?While it is true that business often does slow down over the holiday season, it doesn't have to...The Holidays Read More..
A lot of practitioners in counseling and the healing arts assume that all they need in order to be successful in their business or practice are more ideas or knowledge about marketing. While it's essential that you have knowledge and skills in marketing, you must also have a mindset that will ensure Read More..
The topic of fees and money in general is often a taboo subject amongst Therapists, Holistic Counselors, and other Healers. There is a belief that holds that because you are called into a profession that provides healing services to others, that it is somehow unethical, unspiritual or even greedy Read More..
Over and over again I hear healing professionals say that they are not skilled at marketing, don't want to market, and that they will never be good at marketing. It is seen as a necessary evil, something that is done only when it has to be.Yes, marketing requires knowledge, Read More..
If you are like many therapist and healing professionals, you probably write your website and other marketing materials without really knowing what you are doing. While this may appear to save you money in the short term, in the long run, it could actually be costing you money.How Read More..
Creating Powerful Headlines for Your Therapy Promotional MaterialsOften when I suggest to Counselors and healing professionals that they might want to market to a specific niche audience when starting a private practice, they are resistant. Although there are many reasons for their resistance, the Read More..
Many counselors, therapists, healing professionals and other holistic practitioners either don't have a website or have one that is sitting in cyberspace not getting much, if any, traffic. Websites that get a lot of visitors are still few and far between. This is because healing professionals do not Read More..
The use of testimonials can be a touchy subject from an ethical perspective for counselors and other healing professionals. However, often case studies can be used instead of testimonials. When used effectively, testimonials or case studies can be one of the most powerful aspects of your marketing Read More..
Why Write an Ezine for your Therapy or Healing Practice?Writing an ezine (a newsletter delivered by email) can be one of the key methods of marketing your private practice that will propel it towards success. There are many reasons why this is the case, but the most significant Read More..
As the end of the year draws near, it's time to review the marketing strategy that you used this year in your therapy or healing private practice and start your marketing plan for next year. If you didn’t have a marketing strategy, then it’s definitely time to get one! Successful marketing takes Read More..
Note: To review part 1 of this article click here.In Part 1 of this article I discussed 5 classic marketing mistakes made by counselors and healing professionals. They included neglecting to address biases, misconceptions and hang-ups about marketing; Read More..
Therapists and healing professionals often find that marketing their practice is extremely challenging, In the process, they make numerous mistakes as they attempt to build their client base. Not only are these mistakes common, but therapists and practitioners are frequently unaware of the types of Read More..
Counselors and healing professionals often have ethical concerns about marketing their practice. While it is absolutely essential that you conduct your marketing in an ethical manner, sometimes apprehensions about marketing are misguided. In fact, some concerns have more to do with one's own discomfort Read More..
What is Web Copywriting?Web copywriting is writing the content for your web site with the intent to entice people to ultimately buy a product or service from you.Effective copy is the most important factor in determining the results you will get when Read More..
What is a Blog?Blogs are a type of website often defined as an online journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.Read More..
Many counsellors, therapists and others in the healing arts begin a practice by marketing haphazardly, never really knowing what they are going to do next, or why. This is understandable, since most service professionals do not have an understanding of marketing and how a marketing plan can help them. Read More..
One of the biggest mistakes counselors make is to assume that they must advertise their practice in order to get clients. Counselors often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea Read More..
1. Be clear on your purpose.Building a healing or counseling website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your private practice, things will flow much more smoothly. Read More..
Many therapists and healers spend hours producing marketing materials (websites, brochures, fliers, etc)  that don't bring about the results they expected. If this is your experience, you are not alone. Most of my therapist and healing clients come to me either not knowing where to begin developing Read More..
Any misconceptions you hold about marketing your counseling or healing practice can seriously impair your ability to build your private practice effectively. They can interfere with your ability to focus, consume your energy, encourage procrastination, cause inertia, and erode your self-confidence.Read More..
My connection with the term enlightened stems from my Buddhist perspective on life that has guided me for the last 23 years.In very simplistic terms, Buddhism teaches that in order to liberate ourselves from our suffering we must first become conscious of what causes us pain and then follow a prescribed Read More..
As a counselor, therapist or healing professional in private practice, it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time Read More..
Interview by David Dressler, Registered Massage Therapist Gone are the days when Registered Massage Therapists could drop off some referral pads to their neighbourhood MDs and expect a never-ending stream of patients to show up at their office doors. This Read More..
When it comes to building a successful private practice, knowing how to market effectively is crucial. However, all the marketing knowledge in the world won't be of use to you if your fears get in the way of marketing your services. The most common fears counselors have about marketing a practice are Read More..

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