The Difference Between Website Content and Website Copy in Attracting Therapy, Coaching & Healing Clients

A client-attracting website has client-attracting copy, not simply written content.

Huh?

What does that mean?

Let’s begin with some definitions.

Website content is any content you have on your site. The main purpose of website content is to provide information to people. Unfortunately, most therapist and healing websites only consist of content and it’s also what most web designers focus on because they don’t know any better. (read more…)

Websites for Therapists, Counselors & Healers: 5 Mistakes Often Made

One of the biggest obstacles to success for healing professionals, counselors and therapists is that their websites don’t attract enough clients. Furthermore, most professionals are completely unaware of why this is the case. This article highlights 5 common mistakes made on the websites of therapist and healers. Check below to see how many of these problems are preventing you from drawing in more clients. (read more…)

7 Core Principles of Enlightened Marketing For Therapists, Coaches & Healers: Revisited

The term ‘Enlightend Marketing’ was inspired by the Buddhist philosophy that has guided me throughout my personal and professional life for the past 27 years. At the core of Buddhist ethics is the notion that all of our actions must avoid harming ourselves and others. Buddhism holds that it is through an aware and conscious mind that we can achieve this. It is from this premise that this article is based upon. (read more…)

7 Steps For Attracting an Endless Stream of Referrals into your Therapy or Holistic Practice

Many professionals building a therapy or holistic practice seek clients through referral sources and if you are not one of them, you should be! Building your practice through referrals is one of the best ways to have a constant stream of clients flowing into your practice. The best referral sources are those that you can build mutually beneficial relationships with, where there is a relationship of
give and take on both sides. (read more…)

Holiday Networking Tips for Therapists and Healers

Are you one of those people who says, “My practice always slows down over the holidays,” and then passively waits and hopes for it to pick up in the New year?

While it is true that business often does slow down over the holiday season, it doesn’t have to… (read more…)

A Marketing Mindset for Success in Your Therapist or Healing Practice

A lot of practitioners in counseling and the healing arts assume that all they need in order to be successful in their business or practice are more ideas or knowledge about marketing. While it’s essential that you have knowledge and skills in marketing, you must also have a mindset that will ensure your success. In fact, unless you exhibit the attitudes that will bring you the clients that you need to build and sustain your counseling or healing practice, all the marketing knowledge in the world won’t do you any good. (read more…)

5 Beliefs That Cause Counselors and Healers to Struggle with Setting & Collecting  Fees

The topic of fees and money in general is often a taboo subject amongst Therapists, Holistic Counselors, and other Healers. There is a belief that holds that because you are called into a profession that provides healing services to others, that it is somehow unethical, unspiritual or even greedy to think about what you are getting from the experience. (read more…)

Relationship: At The Heart of Marketing Your Therapy or Healing Private Practice

Over and over again I hear healing professionals say that they are not skilled at marketing, don’t want to market, and that they will never be good at marketing. It is seen as a necessary evil, something that is done only when it has to be. (read more…)

Creating Powerful Headlines for Your Therapy Website & Other Marketing Materials

If you are like many therapist and healing professionals, you probably write your website and other marketing materials without really knowing what you are doing. While this may appear to save you money in the short term, in the long run, it could actually be costing you money. (read more…)

Developing a Niche Market for your Therapy or Healing Practice

Creating Powerful Headlines for Your Therapy Promotional MaterialsOften when I suggest to Counselors and healing professionals that they might want to market to a specific niche audience when starting a private practice, they are resistant. Although there are many reasons for their resistance, the most common reason is fear. They are afraid that they will never get enough clients if they narrow in and focus on marketing to one group of people. (read more…)

5 Ways to Drive Traffic To Your Therapy or Healing Website

Many counselors, therapists, healing professionals and other holistic practitioners either don’t have a website or have one that is sitting in cyberspace not getting much, if any, traffic. Websites that get a lot of visitors are still few and far between. This is because healing professionals do not understand how to get traffic to their website which is not surprising as it is a complicated process. (read more…)

Attract More Therapy or Healing Clients by Using Testimonials or Case Studies

The use of testimonials can be a touchy subject from an ethical perspective for counselors and other healing professionals. However, often case studies can be used instead of testimonials. When used effectively, testimonials or case studies can be one of the most powerful aspects of your marketing message. They can be the thing that encourages a hesitant potential client to take action and contact you. (read more…)

Fill Your Therapy or Healing Practice by Developing an Ezine

Why Write an Ezine for your Therapy or Healing Practice?

Writing an ezine (a newsletter delivered by email) can be one of the key methods of marketing your private practice that will propel it towards success. There are many reasons why this is the case, but the most significant one is that, the more people who know about your services, the more clients you will have. A newsletter allows you to continually add potential clients to your database, as well as remind them about your services and products on a regular basis. (read more…)

Marketing Tips for Your Private Practice for The New Year

As the end of the year draws near, it’s time to review the marketing strategy that you used this year in your therapy or healing private practice and start your marketing plan for next year. If you didn’t have a marketing strategy, then it’s definitely time to get one! Successful marketing takes planning, knowledge and skill. It requires you to stretch yourself beyond your comfort zone and do whatever is necessary to achieve your desired level of success. (read more…)

5 Classic Marketing Mistakes Therapists & Healers Make- Part 2

Note: To review part 1 of this article click here.

In Part 1 of this article I discussed 5 classic marketing mistakes made by counselors and healing professionals. They included neglecting to address biases, misconceptions and hang-ups about marketing; not understanding that marketing is a science; assuming that because you are good at what you do, clients will come banging at your door; trying to be all things to all people; and having marketing materials that are not effective. (read more…)

5 Classic Marketing Mistakes Therapists & Healers Make- Part 1

Therapists and healing professionals often find that marketing their practice is extremely challenging, In the process, they make numerous mistakes as they attempt to build their client base. Not only are these mistakes common, but therapists and practitioners are frequently unaware of the types of mistakes they are making, as well as what these errors are costing them. This is the first of a two-part article that identifies some of the most prevalent marketing blunders made by those practicing in the counseling and healing professions. (read more…)

Marketing and Ethics: Separating Fears from Reality

Counselors and healing professionals often have ethical concerns about marketing their practice. While it is absolutely essential that you conduct your marketing in an ethical manner, sometimes apprehensions about marketing are misguided. In fact, some concerns have more to do with one’s own discomfort or misunderstandings around marketing than they do about ethics. (read more…)

5 Tips for Writing Attention-Grabbing Website Copy for Your Healing or Therapist Website

What is Web Copywriting?

Web copywriting is writing the content for your web site with the intent to entice people to ultimately buy a product or service from you. (read more…)

Using a Blog to Market Your Therapy or Healing Practice

What is a Blog?

Blogs are a type of website often defined as an online journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources. (read more…)

Develop a Marketing Plan for Your Therapy  Practice and Increase Your Success

Many counsellors, therapists and others in the healing arts begin a practice by marketing haphazardly, never really knowing what they are going to do next, or why. This is understandable, since most service professionals do not have an understanding of marketing and how a marketing plan can help them. However, marketing a practice without a plan can be a huge detriment to your success in private practice. (read more…)

To Advertise or Not To Advertise your Therapy or Healing Practice. How Do You Decide?

One of the biggest mistakes counselors make is to assume that they must advertise their practice in order to get clients. Counselors often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their practice. (read more…)

10 Tips for Developing a Successful Healing or Counselor Website

1. Be clear on your purpose.

Building a healing or counseling website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your private practice, things will flow much more smoothly. What are the goals of your websites? (read more…)

Are Your Therapist or Healing Marketing Materials Compelling?

Many therapists and healers spend hours producing marketing materials (websites, brochures, fliers, etc)  that don’t bring about the results they expected. If this is your experience, you are not alone. Most of my therapist and healing clients come to me either not knowing where to begin developing promotional materials, or with materials that may look professional, but are not effective in attracting clients. (read more…)

Marketing Misconceptions Held By Counselors & Healers

Any misconceptions you hold about marketing your counseling or healing practice can seriously impair your ability to build your private practice effectively. They can interfere with your ability to focus, consume your energy, encourage procrastination, cause inertia, and erode your self-confidence. (read more…)

7 Core Principles of Enlightened Marketing

My connection with the term enlightened stems from my Buddhist perspective on life that has guided me for the last 23 years.

In very simplistic terms, Buddhism teaches that in order to liberate ourselves from our suffering we must first become conscious of what causes us pain and then follow a prescribed path to end it. When we are free from suffering, we become enlightened. (read more…)

Your Private Practice: 10 Essentials for Success

As a counselor, therapist or healing professional in private practice, it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time to prepare and plan as you build your private practice will help you avoid costly and time-consuming mistakes. Below are ten areas to address to help ensure your success. (read more…)

Coaching the Massage Profession in Private Practice Success

Interview by David Dressler, Registered Massage Therapist

Gone are the days when Registered Massage Therapist’s could drop off some referral pads to their neighbourhood MDs and expect a never-ending stream of patients to show up at their office doors. This might have been a workable marketing plan in the days of full referrals, but no longer. (read more…)

Mastering Fears of Marketing a Private Practice

When it comes to building a successful private practice, knowing how to market effectively is crucial. However, all the marketing knowledge in the world won’t be of use to you if your fears get in the way of marketing your services. The most common fears counselors have about marketing a practice are outlined below followed by some tips for overcoming them. (read more…)